DRG 012
SHEET 01 / 08
SCALE CONTROLLED
ISSUED 26.04.2026
REV A · ASK FIRST
// SHEET 01 OF 08 DRG-012 · BRAND CONTROL · REV A
exhibit l brand control surface not an open asset library
blackmenta.com/brand · 3 marks · 5 colours · 2 typefaces · controlled by BlackMenta Ltd
L brand datum · ask before using · reference, not redistribution
$ ls /var/blackmenta/brand

brand assets not brand giveaways

what is here
marks · palette · rules
asset boundary
what is not
downloads · logo kit · vector files
// brand.v0 The marks are not decoration.
They are controlled surfaces.
DIM: 3 marks · 5 colour tokens · 4 visual rules · 0 public downloads
marks3 named
palette5 tokens
typeGeist
downloadsnone public
licenceon request

Public reference is fine. Commercial reuse needs written permission.

This page defines how the public may refer to BlackMenta marks and visual assets. It is not an open asset library and does not grant trademark or logo rights. Editorial mention with attribution is welcome; logo files, vector assets, partner co-branding and asset embedding are routed through press@ or legal@ — ask before using.

→ the three marks · sheet 02 · see usage rules →
not an offer holding-only entity public record · reviewer disclosure gated marks controlled by BlackMenta Ltd
no public logo downloads no implied authorisation no parody use no token-promotion use
coreBlackMenta
projectEventPaws
voiceMenta
requestpress@ · legal@
checksum marks · visual · palette · type · usage · attribution
BM / BRAND SURFACE refer → attribute → ask → license → respect
▶ Request asset See the marks →
01 · attribution before reuse 02 · context before logo 03 · permission before commerce 04 · restraint before reach
// EX.X · ASSET PERIMETER What this page is not.
not an asset library no public logo zips, no SVG downloads, no “press kit” bundle on this domain. specific assets are released on request.
not a licence grant visiting this page does not grant any right to copy, reuse, modify, register or commercialise BlackMenta marks.
not a co-brand offer no implied partnership, no implied endorsement, no implied affiliation by use of these marks in third-party material.
not a token-promotion surface marks may not be used in token, securities, retail-investment or financial-promotion material under any circumstances.
not a parody pass parody, satire and confusingly similar use of the marks are not authorised. fair-use defences are matters for counsel, not for this page.
not a screenshot policy gated reviewer, preview, legal or operating-entity material may not be screenshotted or republished without written approval.
// asset policy

Four rules before any reuse.

no open library · ask first · gated press kit · trademark control
AP.01
no open library

No public asset zip

This page does not host downloadable logos, vector files, font binaries or asset bundles. Specific assets are released on request, by route owner.

See usage rules
AP.02
ask first

Permission, not assumption

Editorial reference (with attribution) is welcome. Logo placement, co-branding, partner pages, podcast art and merchandise need written permission first.

Request asset
AP.03
gated press kit

Press kit by route

The press kit (approved wording, logo files, photography rules) is released through press@ with the matter, audience and intended placement named.

Press kit request
AP.04
trademark control

Marks held by BlackMenta Ltd

Marks, names, logos, drawing-system style and trade dress are owned, claimed or controlled by BlackMenta Ltd. Misuse is a counsel matter; correction beats escalation.

See IP notice
// brand routes

Need the assets? Ask before using.

SLA · 5 business days · one sentence on use is enough
BR.01 press

press@

Media description, quotes, logo permission, approved wording. The first lane for editorial and journalism use.

press@ → BR.02 legal / IP

legal@

Trademark, IP, misuse, license and counsel routing. The lane for everything that touches ownership or remedy.

legal@ → BR.03 preview

preview@

Reviewer-side assets, internal templates, partner co-branding under signed terms. Verified reviewers only.

preview@ → BR.04 general

hello@

Introductions and non-sensitive public questions about how to refer to BlackMenta in writing or speech.

hello@ →
// SHEET 02 OF 08 · THE MARKS

The marks are not decoration. They are controlled surfaces.

REF 02.X · 3 NAMED MARKS · PUBLIC

Three marks. Each does a specific job. None are interchangeable. Public reference is welcome with attribution; logo files, vector assets and visual material come from the asset routes, not from copying.

M.01
// core mark

BlackMenta

The corporate mark. Use only as written: one word, capital B, capital M, no space, no hyphen. No altered spelling, parody use, token-promotion use, or implied authorisation.

USAGE: editorial · written reference · attribution
M.02
// project mark

EventPaws

Reserved for the operating-system thesis and related licensed surfaces. Public use requires context and approval. One word, capital E, capital P, no space.

USAGE: licensed context only · written approval required
M.03
// voice mark

Menta

Used for the controlled AI/assistant surface. It is not a legal, financial, or investment adviser. The mark may be referenced editorially when discussing the assistant doctrine on /voice.

USAGE: reference to the assistant surface only
Reading rule: if a name appears in marketing or commercial material that is not under a written licence with BlackMenta Ltd, that is a misuse, not a feature. Editorial mention with attribution is welcome; logo placement is not.
// SHEET 03 OF 08 · VISUAL RULES

Quiet, technical, not promotional.

REF 03.X · NO PUBLIC ASSET KIT · 4 RULES

The visual system is engineering-drawing language, not generic SaaS marketing. Four rules govern how the system holds together — and how it does not get diluted into mood-board reuse.

ref element rule status
03.1 palette Void, paper, mint, acid, warrior. Dark-first by default. The five tokens carry meaning — structure, trust, operational, caution — not aesthetic preference. controlled
03.2 typography Geist + Geist Mono. Engineering-drawing language, not generic SaaS marketing. Mono carries reference numbers; sans carries headings. controlled
03.3 logo usage No public logo downloads by default. Press and partner uses must be routed via press@ or legal@. permissioned
03.4 screenshots No screenshots of gated reviewer, preview, legal, or operating-entity material without written approval. Public-page screenshots are fine for editorial reference. restricted
// SHEET 04 OF 08 · PALETTE TOKENS

Five colours. Each carries meaning.

REF 04.X · DARK-FIRST · 5 TOKENS

The palette is dark-first by default. Each token has a job: void is the page floor, paper is the foreground, mint structures, acid signals operational state, warrior warns. Tokens are referenced, not redrawn.

P.01
// floor

Void

Page background. Near-black. The deep silence of the engineering drawing — everything else sits on top of this.

HEX: #06060A
P.02
// foreground

Paper

Body text and titles. Off-white with a slight warm cast — readable on void, never glaring. The foreground voice.

HEX: #DCDED2
P.03
// structure / trust

Mint

Structural lines, frame corners, callouts, anchors. Mint marks where a value lives in the structure — numbers, references, the public record.

HEX: #7FE3B8
P.04
// operational / live

Acid

Operational state, live indicators, “active” pips. Acid is reserved for status that is currently true — not for emphasis.

HEX: #00FF9F
P.05
// caution / pending

Warrior

Warning, caution, gated, pending. Warrior marks rows that are restricted or not yet — not failure, but attention.

HEX: #C9A574
Use rule: the five tokens are referenced through the design system, not painted by hand. Variants (mint at 18%, 30%, 45% opacity) are part of the system; new colours are not.
// SHEET 05 OF 08 · TYPOGRAPHY

Two typefaces. Two registers.

REF 05.X · GEIST + GEIST MONO · 4 RULES

Geist for sans, Geist Mono for everything technical. The split is not aesthetic — it carries information: mono = identifier, code, reference, instrument; sans = sentence, claim, voice.

T.01
// sans

Geist

Headlines, body sentences, page voice. Lowercase deadpan; trailing punctuation that closes thought. The register that carries claim and care.

claims · sentences
T.02
// mono

Geist Mono

Reference numbers (DRG-001), section IDs (REF 02.X), terminal prompts ($whois), file paths, hex tokens, status lines. Mono = identifier, not voice.

identifiers · references
T.03
// scale

No marketing scale

No 80px hero text. No tracking-out kerning experiments. Sizes follow drawing-block convention — the title is bigger than the spec, but only by enough to read.

technical, not theatrical
T.04
// no decoration

No display fonts

No serifs, no script, no display, no condensed-bold-uppercase “feature” fonts. The system holds because it does not improvise.

two faces, period
// SHEET 06 OF 08 · USAGE PERIMETER

Reference is fine. Reuse needs permission.

REF 06.X · EDITORIAL / COMMERCIAL · TWO SIDES

The split below is not unusual — it is the standard line between editorial reference (welcome, attribution preferred) and commercial reuse (needs written permission). Both sides have specific examples.

06.A · PERMITTED
// editorial reference

Reference is fine

Editorial use · attribution preferred
  • Mention BlackMenta in articles, podcasts, analysis
  • Quote public material with attribution and link
  • Screenshot a public page for editorial reference
  • Describe the design system in writing
  • Cite drawing references (DRG-001, REF 02.X) when discussing the structure
  • Link to public pages without endorsement implication
refer vs reuse
06.B · PERMISSION FIRST
// commercial reuse

Reuse needs permission

Logo / co-brand / product · written permission required
  • Place a BlackMenta or EventPaws logo in any material
  • Use marks in podcast cover art, conference signage, slides
  • Co-brand a partner page or landing page
  • Reproduce diagrams, schedules or page layouts
  • Train, fine-tune or vector-index on this material
  • Use marks in token, securities or financial-promotion material
LEFT: editorial reference, attribution preferred RIGHT: written permission required EITHER SIDE: misuse may be reported via legal@blackmenta.com
// SHEET 07 OF 08 · ATTRIBUTION

Four cues that make a reference clean.

REF 07.X · EDITORIAL CRAFT · 4 CUES

Not rules — cues. Four small habits that signal you have actually read the page rather than copy-pasted a description. Each one costs nothing and improves the reference.

AT.01
// spelling

One word, capital B + M

“BlackMenta” — not “Black Menta”, not “Blackmenta”, not “black-menta”. The wordmark is one word with two internal capitals. Same rule for “EventPaws”.

EXAMPLE: “BlackMenta Ltd is a UK holding company”
AT.02
// description

Holding, not operator

Describe BlackMenta as an intellectual-property holding entity, not an operating platform. The wall is structural; describing it correctly preserves it.

EXAMPLE: “the IP holding behind the EventPaws thesis”
AT.03
// link

Link the public page

Link to the relevant public page (/what, /how, /legal) rather than to a screenshot or paraphrase. Public pages are the authoritative source.

EXAMPLE: blackmenta.com/what
AT.04
// no claim drift

No invented claims

Do not introduce claims BlackMenta does not make on its own surface — no “upcoming token”, no “Series A”, no “launching Q4”. If it is not on the public site, it is not a public claim.

EXAMPLE: stick to what is published
Plain rule: a clean reference spells the marks correctly, describes the holding accurately, links the source page and stays inside what BlackMenta has actually published. Everything else is a route question for press@.

Reviewer-side brand assets are gated.

This page is the public brand control surface. Logo files, vector assets, partner co-brand templates, photography rules and reviewer-side material are released through auth.blackmenta.com — under written permission and on stated context.

▶ Request asset
01IdentifyPress, partner, reviewer.
02RouteEditorial, co-brand, internal or signed-licence lane.
03DisclosePublic reference → press kit → signed terms.
no lane fits? → legal@blackmenta.com
// SHEET 08 OF 08 · APPENDICES

Other pages, in any order.

REF 08.X · 5 NODES

Legal · the voice · trademarks · press · home.

A.09
// legal

IP and trademarks (Sheet 05)

Marks owned, claimed or controlled by BlackMenta Ltd. No implied licence by use of this site. Where the formal IP perimeter is stated.

read
 A.04
// the voice

The assistant does not improvise authority

Where the “Menta” mark applies. Bounded corpus, refusal protocol, voice doctrine.

read
 A.13
// trademarks

Filing status by jurisdiction

UK IPO and EUIPO registration progress. Which marks, which classes, which stage. Public where filings are public.

read
 A.14
// press

Empty by design

No releases yet, deliberately. When something genuinely new is announced, it lives in writing on this domain. Press kit by route.

read
 A.00
// home

The holding entity, the legal wall, the public surface

BlackMenta Ltd · № 16988667 · the public cover sheet for the IP holding entity behind these marks.

read
// NOTES · DRG-012 · GENERAL

Notes.

  1. N.01 Editorial reference is welcome. Mention BlackMenta, EventPaws and Menta in articles, podcasts and analysis with attribution. Logo files are a separate route. → see Sheet 06 · 06.A
  2. N.02 No public asset zip. By design. Logo files, vector assets and partner co-brand templates come from press@ or legal@ with stated context, not from a public download. → see asset policy above
  3. N.03 Spelling matters. One word, two internal capitals: BlackMenta, EventPaws. Lowercase deadpan inside body copy is fine; the wordmark itself is not lowercased. → see Sheet 07 · AT.01
  4. N.04 No claim drift. Do not introduce claims BlackMenta does not make on its own surface — no “upcoming token”, no “Series A”, no “launching Q4”. → see Sheet 07 · AT.04
  5. N.05 Brand misuse: legal@blackmenta.com. Asset request: press@blackmenta.com. Five business days for routing.
// END OF NOTES · NTS · UNLESS OTHERWISE SPECIFIED DRG-012 · REV A
// SIG.01 · DRAWN BY Brand Architect Marks · System · Discipline
2026-Q1 · internal
// SIG.02 · CHECKED Counsel of Record UK IP · EU TM · enforcement
2026-Q2 · engaged
// SIG.03 · OWNER BlackMenta Ltd № 16988667 · Mark holder
2026 · brand surface
// SIG.04 · STATUS Ask first · Rev A Controlled · No public assets
last updated 2026-04
// DRAFTING STANDARD · BS 8888 SPIRIT · NTS REFER, ATTRIBUTE, ASK · NO PUBLIC ASSET KIT
// end of drawing 012 · 8 sheets
/brand · the brand control surface · 2026
DRG-012 REV A · 8 SHEETS · CONTROLLED · ASK FIRST · NO PUBLIC ASSETS